MrBeast continues food expansion with his own line of Jack Link’s beef jerky snacks
YouTube star MrBeast is expanding his internet-famous empire with his very own line of beef jerky sticks in an unexpected collaboration with Jack Link’s.
He’s been breaking into the mainstream and stepping outside his prescribed role as a social media star for years now — and his latest endeavor is further proof of his IRL fame.
On August 04, 2025, American beef jerky company Jack Link’s revealed that it hasteamed up with MrBeastto help the influencer create his own line of specialty snacks under their umbrella called ‘Beast Packs.’
MrBeast partners with Jack Link’s for beef jerky snacks
These snack packs will contain individual-sized packets of beef jerky and meat sticks, complete with MrBeast’s iconic branding, with the aim of making snacking as “convenient” as possible.
For MrBeast, this collab was an instant yes. “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” the YouTuber said in apress release. “Now we get to do something super fun and tasty for our fans — I can’t wait for everyone to see what we dream up.”
Troy Link, CEO of Jack Link’s, was equally hyped to ‘link’ up with the influencer. “We are incredibly excited to partner with MrBeast,” he said. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category worldwide.”
Photos of the collaboration have already begun circling online, showing three flavors: Original, Turkey and Teriyaki.
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More pics below 👇pic.twitter.com/4y3PKLrwPX
Jack Link’s Beast Packs will make their debut at the Sweets & Snacks Expo in Indianapolis from May 13 – 15.
This is the latest big food-related win for Donaldson after he teamed up with fellow YouTubersLogan PaulandKSIto collaborate onLunchly, a Lunchables competitorwith a ‘better for you’ spin — althoughdieticians had a different takeon the brand’s supposed health benefits.
