Summary
Now, effective immediately on June 4,Max has raised the price of their ad-free plans by $1 per month. The regular ad-free plan is now $16.99 per month, with the annual plan increasing to $169.99 per year. The “ultimate” ad-free plan is now $20.99 per month, with the annual plan increasing to $209.99 per year. However, the price of Max’s ad-supported plan will remain unchanged at $9.99 per month or $99.99 per year.
Max’s Price Hike Continues An Unfortunate Streaming Trend
Netflix Also Recently Raised Its Prices
In the streaming realm, price hiking is nothing new, as nearly every service has raised its prices at some point in the past few years. However, as two of the more expensive services,Max’s price increases are likely an attempt to keep up with its direct competitor, Netflix, which just raised its prices in October 2023, with its standard plan sitting at $15.49 per month and its premium plan at $22.99 per month. Meanwhile, both streaming services have cracked down on password sharing to prevent outside households from using the same account at no extra cost.
Max’s recent price increase comes at a conspicuous time, considering it is just ahead of theHouse of the Dragonseason 2premiere on June 16. TheGame of Thronesprequel series is Max’s most popular series, as the premiere was watched by over 10 million viewers across streaming and linear channels on its first day, the biggest in HBO’s history. Max is likely installing the price increase now knowing that the season 2 premiere will cause a massive spike in sign-ups, especially since the show last aired in October 2022.
