Summary
John Krasinski’s latest movie,IF, just crossed a major domestic milestone, despite a weak Memorial Day weekend. The star-studded movie features Ryan Reynolds, John Krasinski, Jon Stewart, Maya Rudolph, Steve Carell, Matt Damon, Emily Blunt, Phoebe Waller-Bridge, and Awkwafina. Following the adventures of a young girl who can see everyone’s imaginary friends, the movie explores the reality of imaginary friends and the importance of clinging to the memories of them. WhileIFhas received mixed reviews, it has still achieved an important financial milestone.
According to a report byDeadline,IFcrossed the important $50 million mark at the domestic box office.With a total of $63.2 million in its second weekend, it earned a third place spot at the box office. With $20.7 million on the weekend,IFsits behind onlyFuriosaandThe Garfield Movie, which each opened to over $30 million. It is, however, a slow weekend, as the entire box office is in the process of experiencing its lowest financial total in over 40 years.
IF Has Enjoyed Tremendous Achievements At The Box Office
IF’s Success Has Come In Spite Of Underwhelming Reviews
Though this year’s box office has been slow, and Memorial Day weekend has been especially poor,IFis still standing out. For a unique live-action project that comes without the backing of an existing IP, it is performing well. It debuted to approximately $34 million within the domestic market alone, while internationally, it earned nearly $24 million, which is an impressive take for a live-action family movie.It is already close to winning back its budget of $110 million, though profitability remains on the distant horizon, as it will likely need $275 million before it begins earning a profit.
This success comes in spite of poor critical reviews, which have been hampering the movie’s progress. It has a 48% Tomatometer score on Rotten Tomatoes, while the audience score is a much more impressive 87%. It also earned an A from CinemaScore, backing up the impressive audience tally. The positive word-of-mouth has likely contributed to its strong second weekend, though its opening weekend did disappoint, coming below initial expectations. Nevertheless, while not opening as high as Krasinski’sA Quiet Placemovies,IFsurpassed the director’s earlier movies easily.
7 Reasons Reviews For John Krasinski’s New Movie Are So Mixed
John Krasinski’s IF has critics feeling mixed about the fantasy comedy film that is surprisingly much more heartfelt than anticipated.
Profitability is certainly still possible forIF, asthe family-friendly PG movie could have long legs at the box office. Its second weekend results were positive, even withTheGarfield Movie’s premiere likely drawing away some segments of the audience.Inside Out 2could pose a problem, as it is set to premiere on June 14 and will likely draw some ofIF’s potential viewers. Still, schools will soon end for the summer, leaving a good opportunity forIFto draw in younger crowds. If it can surviveInside Out 2’s release, it can still achieve profitability.
IF
Cast
IF, originally titled Imaginary Friends, is a comedic fantasy film written and directed by John Krasinski. A young girl who experiences a tragic moment early in her life discovers she can see the imaginary friends of others who leave them behind as they grow older.
