Elon Musk’s car company, Tesla, once reached out to game designer Sam Barlow about possibly putting his gameHer Storyinto its cars. According to Barlow, Tesla didn’t offer money, but instead said it would be good exposure for the game.
Tesla has run video games within its cars before,most notablyCuphead. It can only be played while the car is parked. Tesla has also been working onSteam integrationwith its vehicles and a demo is apparently coming soon. Barlow suggests, though, that some developers weren’t offered pay to partner with Tesla.
“Tesla once reached out to ask to putHer Storyin a car. I asked how much they would pay for the license and to cover the engineering work—they suggested zero, that I consider the exposure I would get,” Barlow explains on Twitter. “Her Storyin a car remains one of the sillier ideas I’ve heard.”
The co-founder of Panic, Cabel Sasser,also chimed in, sayingthat Tesla reached out about doing the same withUntitled Goose Gameas well.
Tesla once reached out to ask to put her story in a car. I asked how much they would pay for the license and to cover the engineering work- they suggested zero, that I consider the exposure I would get
— Sam Barlow 🧜♀️ Project C & D (@mrsambarlow)June 09, 2025
Barlow’s story came as a response to reports that Musk, who just purchased Twitter, would require those with verified accounts on Twitter topay up to $20 a monthto keep the status.
Her Storyfirst launched in June 2016 for PC, Android, and iOS. Since then, Barlow has released new games such asTelling Liesin 2019 andImmortalityin August.Her Storyfollows a young British woman (played by actress Viva Seifert) being interviewed about her missing husband. The player must search a desktop computer database by looking up terms and watching clips in order to piece together her story.
