The Leica V-Lux zoom series is joining the big leagues. On Wednesday, July 10,Leica announcedthe V-Lux 5 advanced zoom camera, stepping the series up from a small 1/2.3-inch sensor to the 1-inch sensor popular among advanced compact cameras. But despite a long list of improvements over the predecessor, the V-Lux 5 sits at a competitive price point, a rarity for the brand known for its luxury cameras.

The Leica V-Lux 5 mixes a 20-megapixel, 1-inch sensor with a 16x zoom lens. The lens covers a range equivalent to a 25-400mm lens on a full-frame camera, while offering a bright f/2.8-4 maximum aperture from the widest to the telephoto reaches of the lens. Optical image stabilization is built in to help steady that longer reach.

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The camera’s versatility extends beyond the zoom range — Leica claims an autofocus as fast as 0.1 seconds. Burst speed sits at a snappy 12 frames per second, or 30 fps if you step the resolution down to 8 megapixels.

The camera also includes a post focusing mode to adjust the focal point of the image after the fact, along with a focus stacking option to increase the amount of the image in focus without adjusting the aperture. Bluetooth and the Leica Fotos App — a first for the V-Lux series — allows the camera to be controlled remotely, along with tagging the photos with the GPS data from a smartphone.

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For video, the super zoom camera can shoot 29 minutes of continuous 4K video at 24, 25 or 30 fps, while Full HD videos reach 60 fps. A port for an external mic is also included.

The camera takes on the bridge style body that’s smaller than a DSLR but larger than a compact camera. That design leaves plenty of room for a new electronic viewfinder with a 2.36 million dot resolution and OLED design. The 3-inch touchscreen is also tilt enabled. The camera’s lithium-ion battery is rated for 440 shots.

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Mixing both the larger sensor and the bright zoom lens, the Leica V-Lux 5 joins the ranks of cameras like theSony RX10 IVandPanasonic FZ2500. The Sony RXIV offers a longer zoom range to a 600mm equivalent and twice the burst speed, while the Panasonic uses a slightly longer 20x zoom lens and offers V-Log recording for video.

While Leica is known as a luxury brand, the V-Lux 5 actually slides in under the $1,700 price of the RX10 IV.Available for pre-order now, the Leica V-Lux 5 lists for $1,250.

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