Ducati: Electrification will affect design of motorcycles more than cars
Electric cars receive a tremendous amount of attention, but the electrification wave is sweeping across the motorcycle market, too. Ducati has already confirmed it’s working on a battery-powered model, and one of its top executives gave Digital Trends insight into how going electric could influence the firm’s design process. “Everybody is looking into going electric,” Andrea Ferraresi, Ducati’s lead designer, told Digital Trends as we toured the company’s design department. His comments echothe onesmade by Ducati CEO Claudio Domenicali in January 2019....